SharkAgency GmbH is an e-commerce marketing agency in Switzerland, specializing in growth-oriented online shops with complex requirements. We support e-commerce companies in systematically increasing traffic, conversion, and profitability – across all channels and based on data.
We understand e-commerce marketing not as a single measure, but as an interplay of performance marketing, SEO, tracking, shop structure, and operational processes.
What e-commerce marketing means to us
E-commerce marketing at SharkAgency is:
- revenue- and margin-oriented
- data-driven (clean tracking & attribution)
- scalable (from a few hundred to tens of thousands of products)
- systemic (shop, marketing, data & processes are interconnected)
Our goal is not maximum reach, but sustainable growth with sound business logic.
Who is our e-commerce marketing suitable for?
Our services are aimed at:
- E-commerce companies that want to grow profitably
- Shops with large product catalogs and complex categories
- Companies with multiple traffic channels (SEO, Ads, Social Media, Marketplaces)
- Organizations that understand marketing as part of their system landscape
Typical setups we support:
- 1,000 to >10,000 products
- Variable products & variant logic
- International or multilingual shops
- Integration with ERP, WMS, or CRM systems
Typical E-commerce Challenges
We are frequently called in when:
- Traffic is present, but conversions or average order values are stagnating
- Marketing channels are operating in isolation
- Product and category pages are not optimized for search intent
- Tracking data is incomplete or contradictory
- Scaling leads to increased costs instead of more profit
E-commerce marketing rarely fails on the channel – usually due to structure, data, or prioritization.
Our Approach to E-Commerce Marketing
1. Analysis & Classification
- Shop Structure & Customer Journey
- Product, Category & Search Intent Analysis
- Evaluation of Existing Marketing Channels
2. Data & Tracking
- Clear Conversion Definitions
- GA4 & Event Tracking
- Linking Marketing and Sales Data
3. Cross-Channel Implementation
- SEO for Product & Category Pages
- Performance Marketing (e.g., Google Ads, Remarketing)
- Structured Content Optimization
- Leveraging Existing Customers & Returning Customers
4. Optimization & Scaling
- Continuous Performance Evaluation
- Focus on Contribution Margin & Efficiency
- Iterative Improvement Instead of Reactive Action
For us, e-commerce marketing is an ongoing optimization process, not a one-off project.
